EVENT CINEMA ASSOCIATION .ORG
Andre Rieu breaks box office records
17 JULY 2013
Event cinema specialists CinemaLive confirmed that André Rieu’s 2013 Maastricht Concert set the record for opening weekend gross for a music concert released into UK cinemas; it grossed more than £450,000 across 257 UK cinemas. The concert will now be shown in a further 400 cinemas across the world, including Canada, USA, Brazil, Mexico, Argentina, Colombia and France.
Peter Skillman, Director & CEO of CinemaLive, said: "This is a real achievement, not only for CinemaLive but for music-led Event Cinema as a whole. This proves that cinema is a viable revenue stream for artists, artist management and record companies. It’s no secret that the music industry is facing an uphill struggle as traditional modes of revenue all but disappear, but by embracing cinema, a new platform can be integrated into the artist’s overall offering."