Mission, vision & values

The Event Cinema Association (ECA) works on behalf of Global Event Cinema (also known as Alternative Content) providers, distributors and cinema exhibitors. 

The keys objectives are to help promote and grow the Event Cinema category. The main work strands will focus on marketing and networking, data and technology. The Association strives to offer value and meet the needs of it’s broad membership. 


Ensuring that the position of the Association and wider film industry on key issues around Event Cinema is represented and communicated effectively both within and outside of the film industry.


Collate and present global box office data and insights. Share relevant market research and case studies to communicate international trends and strategies.


Identify and discuss trends and issues around delivery and how to ensure optimal content delivery and standards. Improving access for customers with disabilities for event cinema content

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