Who are we

The Event Cinema Association (ECA) is a non-profit organisation funded by subscriptions from its members. The Event Cinema Association (ECA) is governed by the ECA Board of Directors.

The daily operations and delivery of the Association’s objectives are overseen by the ECA’s Managing Director, Grainne Peat.  

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Grainne was appointed the Managing Director of the Event Cinema Association (ECA) in October 2018, the global and primary trade body for the alternative content sector. Since being in position, she has redefined the vision of the ECA and consolidated a new strategy for driving forward and promoting this growing area of cinema programming and worldwide Box Office. 

Before joining ECA she held – for more than five years  – the position of Policy Executive at the UK Cinema Association, where she has been instrumental in driving forward a diverse range of policy issues. Grainne spearheaded the development and the delivery of the UK Cinema Association’s pioneering Challenge Fund initiative which is seeking to help stimulate innovation in technology to allow people with hearing loss to have a more inclusive cinema experience.

Grainne also sits on the Board of Governors for the Cinema Technology Community (CTC) and was named on Celluloid Junkie’s list of the ‘Top 50 Women in Global Cinema’ in both 2019 and 2020.  Grainne was one of the pioneering mentees and then subsequently the first mentee to mentor on the UNIC Women’s Cinema Leadership Programme.

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ECA Board of Directors